Branding • Packaging Design • Concept Project

Rebalance is a conceptual soap brand designed around the idea of restoring balance, both to your skin and your daily routine. The brand utilizes natural ingredients such as charcoal, avocado oil, and tea tree oil, selected for their clarifying and nourishing properties. The goal was to create a brand that feels clean, modern, and intentional.

The visual identity combines soft neutrals with grounded typography to evoke a sense of calm and clarity. Packaging was designed to feel approachable and spa-inspired, with minimal design elements that reflect the purity of the product itself.

This project was completed as part of a class assignment focused on building brand systems from concept to execution. I created the logo, visual identity, product packaging, and mockups.